The first day of TRSA’s 2015 Leadership & Legislative Conference kicked off with a pair of high-profile presentations, including a talk by a renowned four-star general, and an informative panel discussion featuring several lobbyists for prominent DC organizations sharing their thoughts on the political landscape in the coming year.
In a presentation titled “Leadership of Complex Organizations,” keynote speaker Gen. Barry McCaffrey, U.S. Army (Ret.), explained the leadership challenges that face companies seeking continuous improvement. Gen. McCaffrey served 32 years in the U.S. Army and retired as a four-star General. For five years after leaving the military, he served as director of the White House Office of National Drug Control Policy. He also has served on the Board of Directors of several businesses.
During his presentation, Gen. McCaffrey touched on his experience in combat duty, as well as his experience strategizing both in the military and in the business world, with exposure to great leaders and poor ones. He defined the characteristics of leaders who are effective in crises, explained how strong leaders maximize their subordinates’ potential and characterized their winning personality traits. Read More >